Fishwife – D2C Ranking & Growth Metrics
Premium tinned seafood including salmon, tuna, sardines and mussels
Last updated · August 2026 edition · method v1.3
Fishwife ranks #153 of 366 D2C brands in the August 2026 edition and #3 of 10 in Food & Drink, down 12 places on last month. We estimate Fishwife's revenue is growing year on year (high confidence). Branded search is growing strongly over the past year, with a seasonal peak in March and December. Among food & drink brands selling tinned seafood, its closest competitor is Graza (#137).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Fishwife is today: #153 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is Fishwife's revenue growing?
We estimate Fishwife's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing strongly year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Fishwife growing?
Fishwife's Momentum score is 76.2, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is growing strongly over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Fishwife
Fishwife makes tinned seafood, including smoked salmon, albacore tuna, sardines, and mussels, sold alongside bundles, gifts and branded merchandise. The company sources from fisheries and canneries in Washington State, Spain, Denmark and Scotland, working with Marine Stewardship Council or Aquaculture Stewardship Council certified suppliers and fishery improvement projects. Products are positioned as a premium, modern take on traditional conservas, intended for everyday use in salads, sandwiches, bowls and simple meals rather than as a specialty or occasional item.
The brand sells directly to consumers online through its own website, offering individual tins, curated starter packs, build-your-own bundles, subscriptions, and gift sets, as well as through retail stockists listed via a store locator. Fishwife also collaborates with other brands on limited products, such as chili crisp-flavoured salmon and skincare-themed bundles, and sells cookbooks and kitchen accessories alongside its seafood range. It targets home cooks looking for convenient, high-quality protein sources that fit into everyday cooking.
Fishwife branded search volume
How often people search for Fishwife by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in March and December and lowest in September.
Fishwife's audience, products and channels
Social audience
- Instagram fishwife 316,131
- TikTok eatfishwife 162,300
Followers as shown on each platform, end of August 2026.
Products
- Products in store87
- New in the last 90 days11
- Typical price25
- Price range0 – 433
From Fishwife's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Fishwife competitors
The food & drink brands closest to Fishwife: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Squeeze-bottle extra virgin olive oils for cooking and finishing.
Freeze-dried meals for camping, hunting and emergency food storage
Specialty coffee roaster selling coffee, tea and brewing goods online and in cafés
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
California-made olive oils, vinegars and honey
Fishwife vs Graza
Graza is the bigger brand (Scale 49.1 against 47.4), while Fishwife is growing faster (Momentum 76 against 51). See Graza's page.
| August 2026 | Fishwife | Graza |
|---|---|---|
| Overall rank | #153 | #137 |
| Food & Drink rank | #3 | #2 |
| Scale (size) | 47.4 | 49.1 |
| Momentum (growth) | 76.2 | 51.1 |
| Branded search | 35 | 48 |
| Site traffic | 43 | 41 |
| Social audience | 67 | 60 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Fishwife: common questions
What does Fishwife sell?
Premium tinned seafood including salmon, tuna, sardines and mussels. Known for: Smoked Salmon, Albacore Tuna in Spicy Olive Oil, Sardines with Preserved Lemon, Mussels and Gift Bundles.
Where is Fishwife from?
Fishwife is based in United States.
Where can you buy Fishwife?
Fishwife sells through its own online store and selected retailers. Its online store is at eatfishwife.com.
When was Fishwife founded?
Fishwife was founded in 2020.
Who founded Fishwife?
Fishwife was founded by Becca Millstein and Caroline Goldfarb.
Is Fishwife's revenue growing?
We estimate Fishwife's revenue is growing year on year (high confidence). Branded search is growing strongly and site traffic is growing strongly year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Fishwife's competitors?
Fishwife's closest competitors in the Food & Drink category are Graza, Mountain House, Onyx Coffee Lab and Fly By Jing.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.