Mountain House – D2C Ranking & Growth Metrics
Freeze-dried meals for camping, hunting and emergency food storage
Last updated · August 2026 edition · method v1.3
Mountain House ranks #143 of 312 D2C brands in the August 2026 edition and #1 of 3 in Food & Drink, up 7 places on last month. We estimate Mountain House's revenue is flat year on year (medium confidence). Branded search is declining over the past year. Among food & drink brands selling freeze-dried meals, its closest competitor is Peak Refuel (#198).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mountain House is today: #143 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Mountain House's revenue growing?
We estimate Mountain House's revenue is flat year on year (medium confidence). Mountain House sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mountain House growing?
Mountain House's Momentum score is 44.3, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Since September 2025 it has moved from #151 to #143 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Mountain House
Mountain House produces freeze-dried food for camping, backpacking, hunting, emergency preparedness and general food storage. The range includes single-serve pouches, larger #10 cans intended for feeding several people, buckets, and multi-day kits, covering breakfasts, entrees, desserts and protein-focused meals, with options for gluten-free, dairy-free and vegetarian diets. Meals are prepared by adding hot water and are positioned for use both outdoors and at home as part of emergency supply planning.
The brand originates from Oregon Freeze Dry, which began freeze-drying food in the 1960s and later supplied military rations before launching Mountain House for civilian adventurers. Its meals have also been used in space missions and mountaineering expeditions, and the company states a long shelf life and a taste guarantee on its products. Mountain House sells directly through its own website, offering build-your-own kits and bundles, alongside distribution through outdoor and retail channels, targeting campers, hunters, overlanders and households preparing for emergencies.
Mountain House branded search volume
How often people search for Mountain House by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Mountain House's audience, products and channels
Social audience
- Instagram mtnhouse 96,688
- TikTok mtnhouse 20,800
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store109
- New in the last 90 days9
- Typical priceUS$24
- Price rangeUS$3 – US$10,367
From Mountain House's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on mountainhouse.com; detection covers common apps and may miss some.
Mountain House competitors
The food & drink brands closest to Mountain House: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Mountain House vs Peak Refuel
Mountain House is the bigger brand (Scale 45.0 against 37.7), while Peak Refuel is growing faster (Momentum 46 against 44). See Peak Refuel's page.
| August 2026 | Mountain House | Peak Refuel |
|---|---|---|
| Overall rank | #143 | #198 |
| Food & Drink rank | #1 | #2 |
| Scale (size) | 45.0 | 37.7 |
| Momentum (growth) | 44.3 | 46.0 |
| Branded search | 42 | 36 |
| Site traffic | 42 | 30 |
| Social audience | 52 | 50 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mountain House: common questions
What does Mountain House sell?
Freeze-dried meals for camping, hunting and emergency food storage. Known for: Pouches, #10 Cans, Buckets, Emergency Food Kits and Breakfast Skillet.
Where is Mountain House from?
Mountain House is based in United States.
Where can you buy Mountain House?
Mountain House sells through its own online store and a network of retailers and stockists. Its online store is at mountainhouse.com.
When was Mountain House founded?
Mountain House was founded in 1969.
Is Mountain House's revenue growing?
We estimate Mountain House's revenue is flat year on year (medium confidence). Mountain House sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mountain House's competitors?
Mountain House's closest competitors in the Food & Drink category are Peak Refuel and Ratio.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.