Peak Refuel – D2C Ranking & Growth Metrics
Freeze-dried meals and snacks for backpacking and camping.
Last updated · August 2026 edition · method v1.3
Peak Refuel ranks #198 of 312 D2C brands in the August 2026 edition and #2 of 3 in Food & Drink, up 4 places on last month. We estimate Peak Refuel's revenue is flat year on year (high confidence). Branded search is declining over the past year, with a seasonal peak in August and July. Among food & drink brands selling freeze-dried camping meals, its closest competitor is Mountain House (#143).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Peak Refuel is today: #198 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Peak Refuel's revenue growing?
We estimate Peak Refuel's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Peak Refuel growing?
Peak Refuel's Momentum score is 46.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Since September 2025 it has moved from #204 to #198 overall. Its size score is driven most by social audience, with site traffic relatively weakest.
About Peak Refuel
Peak Refuel makes freeze-dried meals, desserts and snacks for backpacking, camping and other outdoor adventures. The range covers breakfasts, entrées, desserts and vegan options, along with meal packs and bulk buckets aimed at hikers and backcountry travellers who want food that is quick to prepare and light to carry. The brand emphasises using real meat rather than fillers such as TVP, and sources ingredients through a screening process intended to ensure consistent quality.
The company sells direct to consumers through its own website, offering individual meals, variety packs and larger bucket formats alongside merchandise and gift cards. It is positioned around USDA-inspected meat content, fast rehydration times and lightweight packaging for trail use, and it also collaborates on branded products such as its MeatEater-labelled meal. Peak Refuel is made in the USA and ships only within the country, selling through its own site as well as approved dealers.
Peak Refuel branded search volume
How often people search for Peak Refuel by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in August and July and lowest in December.
Peak Refuel's audience, products and channels
Social audience
- Instagram peakrefuel 98,396
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store37
- New in the last 90 days7
- Typical priceUS$15
- Price rangeUS$8 – US$3,000
From Peak Refuel's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- MerchandisingRebuy
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on peakrefuel.com; detection covers common apps and may miss some.
Peak Refuel competitors
The food & drink brands closest to Peak Refuel: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Peak Refuel vs Mountain House
Mountain House is the bigger brand (Scale 45.0 against 37.7), while Peak Refuel is growing faster (Momentum 46 against 44). See Mountain House's page.
| August 2026 | Peak Refuel | Mountain House |
|---|---|---|
| Overall rank | #198 | #143 |
| Food & Drink rank | #2 | #1 |
| Scale (size) | 37.7 | 45.0 |
| Momentum (growth) | 46.0 | 44.3 |
| Branded search | 36 | 42 |
| Site traffic | 30 | 42 |
| Social audience | 50 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Peak Refuel: common questions
What does Peak Refuel sell?
Freeze-dried meals and snacks for backpacking and camping. Known for: Signature Meals, Freeze-dried entrées, Desserts and snacks, Vegan meal options and Bulk meal buckets.
Where is Peak Refuel from?
Peak Refuel is based in United States.
Where can you buy Peak Refuel?
Peak Refuel sells through its own online store and selected retailers. Its online store is at peakrefuel.com.
Is Peak Refuel's revenue growing?
We estimate Peak Refuel's revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Peak Refuel's competitors?
Peak Refuel's closest competitors in the Food & Drink category are Mountain House and Ratio.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.