Jot – D2C Ranking & Growth Metrics
Coffee concentrate, protein coffee and instant coffee for making drinks at home
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Jot ranks #340 of 418 D2C brands in the September 2026 edition and #34 of 37 in Food & Drink, up 6 places on last month. We estimate Jot's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year, with a seasonal peak in September and October. In Food & Drink, its closest competitor is Kiss the Hippo (#316).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Jot is today: #340 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Jot's revenue growing?
We estimate Jot's revenue is shrinking year on year (medium confidence). Jot's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Jot growing?
Jot has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Jot
Jot makes coffee concentrate, protein coffee and instant coffee designed to be prepared quickly at home. Its core product is an ultra coffee concentrate that can be turned into lattes, cold brew, americanos and other drinks in seconds, either hot or iced. The range also includes a protein coffee made from grass-fed whey and brewed coffee, aimed at people who want to add protein to their morning routine without changing their habits, as well as instant coffee options. The brand positions itself as a faster, cheaper alternative to café coffee, letting customers make café-style drinks themselves.
Jot competitors
The food & drink brands closest to Jot: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Specialty coffee roasted in London
Automatic pour-over style coffee machines for home brewing.
London roaster of speciality whole bean coffee and brewing equipment
Specialty coffee roaster offering single-origin and blended coffees
Organic coffee, cold brew and matcha from Emma Chamberlain
Jot branded search volume
How often people search for Jot by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in September and October and lowest in December.
Jot's audience, products and channels
Social audience
- Instagram jot 58,990
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store335
- New in the last 90 days23
- Typical priceUS$20
- Price rangeUS$3 – US$117
From Jot's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsJudge.me
- MerchandisingRebuy
- PaymentsShop Pay
- TrackingTikTok Pixel
- AnalyticsTriple Whale
Tools detected on jot.co; detection covers common apps and may miss some.
Jot: common questions
What does Jot sell?
Coffee concentrate, protein coffee and instant coffee for making drinks at home. Known for: Ultra Coffee Concentrate, Protein Coffee, Instant Coffee and Starter Duo bundle.
Where is Jot from?
Jot is based in United States.
Where can you buy Jot?
Jot sells through its own online store and selected retailers. Its online store is at jot.co.
Is Jot's revenue growing?
We estimate Jot's revenue is shrinking year on year (medium confidence). Jot's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Jot's competitors?
Jot's closest competitors in the Food & Drink category are Kiss the Hippo, Ratio, Square Mile Coffee Roasters and Sightglass Coffee.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.