Pura – D2C Ranking & Growth Metrics
Smart home fragrance diffusers and scent subscriptions
Last updated · August 2026 edition · method v1.2
Pura ranks #178 of 312 D2C brands in the August 2026 edition and #1 of 2 in Beauty, down 3 places on last month. We estimate Pura's revenue is shrinking year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in December and November. Among beauty brands selling smart diffusers, its closest competitor is Keap (#312).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pura is today: #178 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Pura's revenue growing?
We estimate Pura's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pura growing?
Pura's Momentum score is 31.9, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Pura
Pura makes smart home fragrance diffusers paired with a wide range of scents, sold through its own website and app. The company offers diffusers sized for small, medium and large rooms as well as a version for vehicles, and pairs its hardware with a marketplace of fragrances from various brands, alongside its own scent lines. Products are controlled via a companion app that allows scheduling, intensity adjustment and remote switching between fragrances.
Pura branded search volume
How often people search for Pura by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is seasonal, peaking in December and November and lowest in February.
Pura's audience, products and channels
Social audience
- Instagram pura 362,868
- TikTok pura 89,300
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store396
- New in the last 90 days29
- Typical price19
- Price range4 – 1,000
From Pura's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- ReviewsYotpo
Tools detected on trypura.com; detection covers common apps and may miss some.
Pura competitors
The beauty brands closest to Pura: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Pura: common questions
What does Pura sell?
Smart home fragrance diffusers and scent subscriptions. Known for: Smart diffusers, Home fragrance scents, Car diffusers, Scent scheduling app and Brand-partner fragrance marketplace.
Where is Pura from?
Pura is based in United States.
Where can you buy Pura?
Pura sells through its own online store and selected retailers. Its online store is at trypura.com.
Is Pura's revenue growing?
We estimate Pura's revenue is shrinking year on year (high confidence). Branded search is steady and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pura's competitors?
Pura's closest competitors in the Beauty category are Keap.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.