Jacobsen Salt Co. – D2C Ranking & Growth Metrics
Oregon Coast sea salt and pantry staples harvested from Netarts Bay.
Last updated · August 2026 edition · method v1.3
Jacobsen Salt Co. ranks #302 of 390 D2C brands in the August 2026 edition and #17 of 18 in Food & Drink, up 4 places on last month. We estimate Jacobsen Salt Co.'s revenue is flat year on year (high confidence). Branded search is steady over the past year. In Food & Drink, its closest competitor is Ratio (#287).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Jacobsen Salt Co. is today: #302 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Jacobsen Salt Co.'s revenue growing?
We estimate Jacobsen Salt Co.'s revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Jacobsen Salt Co. growing?
Jacobsen Salt Co.'s Momentum score is 48.5, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Jacobsen Salt Co.
Jacobsen Salt Co. produces sea salt and pantry staples harvested from Netarts Bay on the Oregon Coast. The range includes flake and kosher sea salt, infused salt varieties such as yuzu, coarse salt and grinders, seasonings, caramels, licorice and honey, aimed at home cooks and people buying food gifts. The brand positions itself around the specific character of its coastal water source and an attentive harvesting process, rather than mass-produced table salt.
The company sells directly through its own website, offering individual products alongside gift sets, build-your-own gift boxes and gift cards, as well as apparel. It also provides recipes, articles and a salt buying guide to support how customers use its products, and lists physical retail locations through a store locator. Jacobsen Salt Co. is based on the Oregon Coast, where its salt is harvested.
Jacobsen Salt Co. competitors
The food & drink brands closest to Jacobsen Salt Co.: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Automatic pour-over style coffee machines for home brewing.
Single-origin spices sourced directly from South Asian farms.
Freeze-dried meals and snacks for backpacking and camping.
California-made olive oils, vinegars and honey
Non-alcoholic apéritifs and spritzes for social drinking without alcohol.
Jacobsen Salt Co. vs Ratio
Ratio leads on both size and growth: Scale 34.5 against 32.8, and Momentum 61 against 49. See Ratio's page.
| August 2026 | Jacobsen Salt Co. | Ratio |
|---|---|---|
| Overall rank | #302 | #287 |
| Food & Drink rank | #17 | #16 |
| Scale (size) | 32.8 | 34.5 |
| Momentum (growth) | 48.5 | 60.5 |
| Branded search | 28 | 38 |
| Site traffic | 24 | 25 |
| Social audience | 50 | 41 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Jacobsen Salt Co. branded search volume
How often people search for Jacobsen Salt Co. by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady. Demand is fairly steady through the year.
Jacobsen Salt Co.'s audience, products and channels
Social audience
- Instagram jacobsensaltco 98,528
Followers as shown on each platform, end of August 2026.
Products
- Products in store91
- New in the last 90 days8
- Typical priceUS$25
- Price rangeUS$6 – US$350
From Jacobsen Salt Co.'s own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsYotpo
- MerchandisingRebuy
- PaymentsShop Pay
- TrackingGoogle Tag Manager
Tools detected on jacobsensalt.com; detection covers common apps and may miss some.
Jacobsen Salt Co.: common questions
What does Jacobsen Salt Co. sell?
Oregon Coast sea salt and pantry staples harvested from Netarts Bay. Known for: Flake sea salt, Infused sea salts, Coarse salt & grinders, Seasonings and Caramels & honey.
Where is Jacobsen Salt Co. from?
Jacobsen Salt Co. is based in United States.
Where can you buy Jacobsen Salt Co.?
Jacobsen Salt Co. sells through its own online store and selected retailers. Its online store is at jacobsensalt.com.
When was Jacobsen Salt Co. founded?
Jacobsen Salt Co. was founded in 2011.
Is Jacobsen Salt Co.'s revenue growing?
We estimate Jacobsen Salt Co.'s revenue is flat year on year (high confidence). Branded search is steady and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Jacobsen Salt Co.'s competitors?
Jacobsen Salt Co.'s closest competitors in the Food & Drink category are Ratio, Diaspora Co., Peak Refuel and Brightland.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.