Lyre's – D2C Ranking & Growth Metrics
Non-alcoholic spirit alternatives and premixed cocktails
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Lyre's ranks #319 of 418 D2C brands in the September 2026 edition and #32 of 37 in Food & Drink, up 6 places on last month. We estimate Lyre's' revenue is growing year on year (medium confidence). Branded search is steady over the past year. In Food & Drink, its closest competitor is Three Spirit (#341).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Lyre's is today: #319 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Lyre's' revenue growing?
We estimate Lyre's' revenue is growing year on year (medium confidence). Lyre's' branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Lyre's growing?
Lyre's has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is steady over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Lyre's
Lyre's makes non-alcoholic spirit alternatives, premixed cocktails and sparkling wine, designed to replicate the taste, aroma and appearance of classic spirits such as gin, rum, bourbon, tequila, amaretto and vermouth. The range is aimed at people who want to enjoy cocktails and social occasions without alcohol, or who wish to moderate their intake, and it is formulated so that standard cocktail recipes can be recreated using Lyre's products in place of traditional spirits.
The brand sells direct through its own website across multiple countries, including Australia, the United States, the United Kingdom and much of Europe and the Middle East, alongside retail and hospitality distribution referenced through its "Find Lyre's in the Wild" page. Products are organised by spirit type and by cocktail style, with cocktail sets, cases and a subscription-style "Frequent Sippers Club" offered alongside individual bottles. Lyre's positions itself within the non-alcoholic spirits category, offering recipes and serving suggestions to support home and venue use of its products.
Lyre's competitors
The food & drink brands closest to Lyre's: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Non-alcoholic botanical elixirs and alcohol-free wine alternatives
Non-alcoholic ready-to-drink cans and mixers for social occasions
Non-alcoholic apéritifs and cocktails made with natural adaptogens
Non-alcoholic apéritifs and spritzes for social drinking without alcohol.
Non-alcoholic functional seltzers designed as social drink alternatives.
Lyre's branded search volume
How often people search for Lyre's by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing strongly. Demand is fairly steady through the year.
Lyre's' audience, products and channels
Social audience
- Instagram lyresspiritco 121,127
- TikTok lyresspiritco 9,563
- YouTube 1,650
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store428
- New in the last 90 days4
- Typical price£59
- Price range£15 – £194
From Lyre's' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, Spain and France.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsYotpo
- Customer serviceGorgias
- PaymentsKlarna
- AnalyticsTriple Whale
Tools detected on lyres.com; detection covers common apps and may miss some.
Lyre's: common questions
What does Lyre's sell?
Non-alcoholic spirit alternatives and premixed cocktails. Known for: Spirit alternatives (gin, rum, bourbon, tequila), Premixed cocktails, Sparkling wine, Cocktail sets and Coffee liqueur alternative.
Where is Lyre's from?
Lyre's is based in Australia.
Where can you buy Lyre's?
Lyre's sells through its own online store and selected retailers. Its online store is at lyres.com.
Is Lyre's' revenue growing?
We estimate Lyre's' revenue is growing year on year (medium confidence). Lyre's' branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Lyre's' competitors?
Lyre's' closest competitors in the Food & Drink category are Three Spirit, Kin Euphorics, De Soi and Ghia.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.