Ghia – D2C Ranking & Growth Metrics
Non-alcoholic apéritifs and spritzes for social drinking without alcohol.
Last updated · August 2026 edition · method v1.3
Ghia ranks #251 of 390 D2C brands in the August 2026 edition and #12 of 18 in Food & Drink, up 1 place on last month. We estimate Ghia's revenue is shrinking year on year (high confidence). Branded search is declining over the past year. In Food & Drink, its closest competitor is Brightland (#252).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ghia is today: #251 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Ghia's revenue growing?
We estimate Ghia's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ghia growing?
Ghia's Momentum score is 41.2, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ghia
Ghia makes non-alcoholic apéritifs and ready-to-drink spritzes, sold directly to consumers through its own website alongside retail stockists. The range includes an Original Apéritif, flavoured Le Spritz cans, Le Fizz bottles, and bundles that pair drinks with glassware and other bar objects. Products are positioned as spirit-free alternatives for social occasions, described as free from artificial flavours, caffeine and added sugar, and suitable for vegans.
Ghia competitors
The food & drink brands closest to Ghia: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
California-made olive oils, vinegars and honey
Freeze-dried meals and snacks for backpacking and camping.
Single origin spices and spice blends sourced directly from small farms.
Single-origin spices sourced directly from South Asian farms.
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Ghia vs Brightland
Ghia leads on both size and growth: Scale 38.5 against 38.4, and Momentum 41 against 41. See Brightland's page.
| August 2026 | Ghia | Brightland |
|---|---|---|
| Overall rank | #251 | #252 |
| Food & Drink rank | #12 | #13 |
| Scale (size) | 38.5 | 38.4 |
| Momentum (growth) | 41.2 | 40.8 |
| Branded search | 45 | 30 |
| Site traffic | 21 | 29 |
| Social audience | 51 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ghia branded search volume
How often people search for Ghia by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Ghia's audience, products and channels
Social audience
- Instagram drinkghia 112,065
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store57
- New in the last 90 days0
- Typical priceUS$99
- Price rangeUS$1 – US$500
From Ghia's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- ReviewsOkendo
- MerchandisingRebuy
- AnalyticsTriple Whale
Tools detected on drinkghia.com; detection covers common apps and may miss some.
Ghia: common questions
What does Ghia sell?
Non-alcoholic apéritifs and spritzes for social drinking without alcohol. Known for: Original Apéritif, Le Spritz Variety Pack, Le Fizz, The Discovery Set and Totem Glasses.
Where is Ghia from?
Ghia is based in United States.
Where can you buy Ghia?
Ghia sells through its own online store and selected retailers. Its online store is at drinkghia.com.
Who founded Ghia?
Ghia was founded by Mélanie.
Is Ghia's revenue growing?
We estimate Ghia's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ghia's competitors?
Ghia's closest competitors in the Food & Drink category are Brightland, Peak Refuel, Burlap & Barrel and Diaspora Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.