De Soi – D2C Ranking & Growth Metrics
Non-alcoholic apéritifs and cocktails made with natural adaptogens
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
De Soi ranks #299 of 418 D2C brands in the September 2026 edition and #29 of 37 in Food & Drink, down 14 places on last month. We estimate De Soi's revenue is flat year on year (high confidence). Branded search is steady over the past year. In Food & Drink, its closest competitor is Kin Euphorics (#297).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big De Soi is today: #299 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is De Soi's revenue growing?
We estimate De Soi's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is De Soi growing?
De Soi's Momentum score is 48.4, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About De Soi
De Soi makes non-alcoholic apéritifs and cocktails formulated with natural adaptogens and botanicals. The range includes classic cocktail styles such as a mule, margarita and spritz variations, alongside a canned Social Spritz line in flavours like lemon elderflower and peach ginger. Drinks are lightly carbonated, vegan and gluten-free, and made without artificial colours or flavours. The brand is aimed at people seeking an alternative to alcohol for social occasions, offering flavour and ritual without the effects of drinking.
De Soi sells directly to consumers through its own website, offering individual bottles, variety packs, bundles and a subscription option, alongside wholesale and corporate gifting channels and retail stockists. It was founded by Katy Perry and Morgan McLachlan, who describe the brand as inspired by a French ethos of pleasure and restraint. Positioning centres on the idea of enjoying an apéritif moment, whether in company or alone, without alcohol getting in the way of daily life.
De Soi competitors
The food & drink brands closest to De Soi: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Non-alcoholic ready-to-drink cans and mixers for social occasions
Non-alcoholic spirit alternatives and premixed cocktails
Non-alcoholic apéritifs and spritzes for social drinking without alcohol.
Non-alcoholic botanical elixirs and alcohol-free wine alternatives
Non-alcoholic functional seltzers designed as social drink alternatives.
De Soi vs Kin Euphorics
De Soi leads on both size and growth: Scale 35.8 against 35.8, and Momentum 48 against 24. See Kin Euphorics' page.
| September 2026 | De Soi | Kin Euphorics |
|---|---|---|
| Overall rank | #299 | #297 |
| Food & Drink rank | #29 | #28 |
| Scale (size) | 35.8 | 35.8 |
| Momentum (growth) | 48.4 | 24.3 |
| Branded search | 37 | 35 |
| Site traffic | 20 | 19 |
| Social audience | 52 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
De Soi branded search volume
How often people search for De Soi by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
De Soi's audience, products and channels
Social audience
- Instagram drinkdesoi 106,071
- TikTok drinkdesoi 12,800
- YouTube 23
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store25
- New in the last 90 days0
- Typical price90
- Price range10 – 240
From De Soi's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
De Soi: common questions
What does De Soi sell?
Non-alcoholic apéritifs and cocktails made with natural adaptogens. Known for: Classic Cocktails range, Social Spritz, St. Moritz Mule, Haute Margarita and Purple Lune.
Where is De Soi from?
De Soi is based in United States.
Where can you buy De Soi?
De Soi sells through its own online store and selected retailers. Its online store is at drinkdesoi.com.
Who founded De Soi?
De Soi was founded by Katy Perry and Morgan McLachlan.
Is De Soi's revenue growing?
We estimate De Soi's revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are De Soi's competitors?
De Soi's closest competitors in the Food & Drink category are Kin Euphorics, Lyre's, Ghia and Three Spirit.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.