OSEA Malibu – D2C Ranking & Growth Metrics
Vegan seaweed-based skincare and body care
Last updated · August 2026 edition · method v1.3
OSEA Malibu ranks #139 of 390 D2C brands in the August 2026 edition and #8 of 17 in Beauty, down 1 place on last month. We estimate OSEA Malibu's revenue is flat year on year (high confidence). Branded search is steady over the past year. In Beauty, its closest competitor is Ranavat (#214).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big OSEA Malibu is today: #139 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is OSEA Malibu's revenue growing?
We estimate OSEA Malibu's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is OSEA Malibu growing?
OSEA Malibu's Momentum score is 49.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About OSEA Malibu
OSEA Malibu is a skincare and body care brand built around seaweed-based formulas. It makes face and body products including cleansers, moisturizers, body oils, scrubs, masks and mineral sunscreen, sold primarily through its own website and a skincare studio, alongside retail stockists. The brand positions itself as vegan and clean, targeting customers seeking natural, ocean-inspired ingredients for anti-aging, hydration and sensitive-skin needs.
Founded by Jenefer, who spent years developing seaweed-powered formulas before establishing the company, OSEA remains family-owned and is now also led by her daughter Melissa. The brand traces its origins to Jenefer's work as a spa director and her search for clean skincare, which led her to develop seaweed-infused products. OSEA sells direct-to-consumer online, offering subscription discounts and loyalty rewards, as well as through a physical skincare studio and store locator for in-person retail partners.
OSEA Malibu competitors
The beauty brands closest to OSEA Malibu: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Ayurvedic-inspired skincare and haircare for skin and hair rituals.
Clean, skincare-led skincare and makeup essentials
Plant-based, clinically-effective skincare for face and body.
Makeup and skincare hybrid cosmetics brand
Forest-infused clean skincare for face, body and hair, made in Vermont
OSEA Malibu vs Ranavat
OSEA Malibu leads on both size and growth: Scale 49.2 against 42.8, and Momentum 49 against 47. See Ranavat's page.
| August 2026 | OSEA Malibu | Ranavat |
|---|---|---|
| Overall rank | #139 | #214 |
| Beauty rank | #8 | #10 |
| Scale (size) | 49.2 | 42.8 |
| Momentum (growth) | 49.2 | 46.6 |
| Branded search | 31 | 30 |
| Site traffic | 49 | 35 |
| Social audience | 70 | 66 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
OSEA Malibu branded search volume
How often people search for OSEA Malibu by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
OSEA Malibu's audience, products and channels
Social audience
- Instagram oseamalibu 542,279
- TikTok oseamalibu 106,100
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store105
- New in the last 90 days11
- Typical price48
- Price range10 – 500
From OSEA Malibu's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
OSEA Malibu: common questions
What does OSEA Malibu sell?
Vegan seaweed-based skincare and body care. Known for: Undaria Algae Body Oil, Undaria Algae Body Lotion, Anti-Aging Body Balm, Marine Screen SPF 50 Mineral Sunscreen and Body Butter.
Where is OSEA Malibu from?
OSEA Malibu is based in Malibu, United States.
Where can you buy OSEA Malibu?
OSEA Malibu sells through its own online store and selected retailers. Its online store is at oseamalibu.com.
When was OSEA Malibu founded?
OSEA Malibu was founded in 1996.
Who founded OSEA Malibu?
OSEA Malibu was founded by Jenefer.
Is OSEA Malibu's revenue growing?
We estimate OSEA Malibu's revenue is flat year on year (high confidence). Branded search is growing and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are OSEA Malibu's competitors?
OSEA Malibu's closest competitors in the Beauty category are Ranavat, Versed, Herbivore Botanicals and Kosas.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.