Pip & Nut – D2C Ranking & Growth Metrics
Natural nut butters and nut-based snacks made in the UK
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Pip & Nut ranks #91 of 418 D2C brands in the September 2026 edition and #2 of 37 in Food & Drink, down 5 places on last month. We estimate Pip & Nut's revenue is growing year on year (medium confidence). Branded search is growing strongly over the past year, with a seasonal peak in September and October. In Food & Drink, its closest competitor is Grind (#112).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Pip & Nut is today: #91 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing fast (50 = flat).
what drives the score Is Pip & Nut's revenue growing?
We estimate Pip & Nut's revenue is growing year on year (medium confidence). Pip & Nut sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Pip & Nut growing?
Pip & Nut's Momentum score is 79.6, which means it is growing fast (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is growing strongly over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Pip & Nut
Pip & Nut makes natural nut butters and nut-based snacks, including peanut and almond butters, nut butter cups, chocolate spread, protein bars and stuffed oat bars. The brand is aimed at everyday consumers looking for food made from recognisable ingredients, without palm oil or unnecessary additives. Products are sold online via the brand's own website, through a subscription option, and via UK stockists.
Founded by Pippa Murray, who began making her own nut butter while training for a marathon, Pip & Nut has grown from this original idea into a wider range of nut-based foods. The company positions itself around natural ingredients, nutrition and sustainability, stating it is a certified B Corp and donates a portion of its profits to charitable causes. It sells direct to consumers online and distributes through third-party retail stockists across the UK.
Pip & Nut competitors
The food & drink brands closest to Pip & Nut: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Speciality coffee, pods and matcha from a London café and restaurant brand.
Grass-fed meat snack sticks in beef, chicken, turkey and venison
Fresh-roasted single-origin and blended coffee beans
High-protein, low-sugar cereal and breakfast treats for adults
Specialty coffee roaster selling coffee, tea and brewing goods online and in cafés
Pip & Nut vs Grind
Pip & Nut leads on both size and growth: Scale 56.3 against 53.5, and Momentum 80 against 51. See Grind's page.
| September 2026 | Pip & Nut | Grind |
|---|---|---|
| Overall rank | #91 | #112 |
| Food & Drink rank | #2 | #3 |
| Scale (size) | 56.3 | 53.5 |
| Momentum (growth) | 79.6 | 50.5 |
| Branded search | 86 | 54 |
| Site traffic | 27 | 46 |
| Social audience | 56 | 62 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Pip & Nut branded search volume
How often people search for Pip & Nut by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in September and October and lowest in July.
Pip & Nut's audience, products and channels
Social audience
- Instagram pipandnut 173,394
Also on X and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store6
- New in the last 90 days0
- Typical price£25
- Price range£3 – £68
From Pip & Nut's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK.
Ecommerce stack
- Email & SMSKlaviyo
Tools detected on pipandnut.com; detection covers common apps and may miss some.
Pip & Nut: common questions
What does Pip & Nut sell?
Natural nut butters and nut-based snacks made in the UK. Known for: Peanut butter, Almond butter, Nut butter cups, Protein bars and Stuffed oat bars.
Where is Pip & Nut from?
Pip & Nut is based in United Kingdom.
Where can you buy Pip & Nut?
Pip & Nut sells through its own online store and a network of retailers and stockists. Its online store is at pipandnut.com.
When was Pip & Nut founded?
Pip & Nut was founded in 2013.
Who founded Pip & Nut?
Pip & Nut was founded by Pippa Murray.
Is Pip & Nut's revenue growing?
We estimate Pip & Nut's revenue is growing year on year (medium confidence). Pip & Nut sells mostly through retailers and stockists, whose sales we can't see, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Pip & Nut's competitors?
Pip & Nut's closest competitors in the Food & Drink category are Grind, Chomps, Verve Coffee Roasters and Magic Spoon.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.