Diaspora Co. – D2C Ranking & Growth Metrics
Single-origin spices sourced directly from South Asian farms.
Last updated · August 2026 edition · method v1.3
Diaspora Co. ranks #257 of 366 D2C brands in the August 2026 edition and #8 of 10 in Food & Drink, up 1 place on last month. We estimate Diaspora Co.'s revenue is growing year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in October and December. Among food & drink brands selling single-origin spices, its closest competitor is Ratio (#267).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Diaspora Co. is today: #257 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Diaspora Co.'s revenue growing?
We estimate Diaspora Co.'s revenue is growing year on year (medium confidence). Diaspora Co.'s branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Diaspora Co. growing?
Diaspora Co. has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing strongly over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Diaspora Co.
Diaspora Co. sells single-origin spices, sourced directly from small farms across South Asia, including whole and ground spices, spice blends, teas and related kitchen tools. Its range covers staples such as turmeric, cardamom, black pepper, cumin, cinnamon and saffron, alongside blended mixes like garam masala, biryani masala, chai spice and curry powder. The brand targets home cooks seeking fresher, more flavourful spices than typical supermarket options, and also offers a cookbook, gift sets and bulk gifting options.
Diaspora Co. branded search volume
How often people search for Diaspora Co. by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in October and December and lowest in February.
Diaspora Co.'s audience, products and channels
Social audience
- Instagram diasporaco 191,644
- TikTok diasporaco 46,700
- YouTube 984
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store115
- New in the last 90 days24
- Typical price32
- Price range1 – 250
From Diaspora Co.'s own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Diaspora Co. competitors
The food & drink brands closest to Diaspora Co.: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
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Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Freeze-dried meals for camping, hunting and emergency food storage
Diaspora Co.: common questions
What does Diaspora Co. sell?
Single-origin spices sourced directly from South Asian farms. Known for: Whole spices, Ground spices, Spice blends, The Diaspora Spice Co. Cookbook and Gift sets.
Where is Diaspora Co. from?
Diaspora Co. is based in United States.
Where can you buy Diaspora Co.?
Diaspora Co. sells through its own online store and selected retailers. Its online store is at diasporaco.com.
Is Diaspora Co.'s revenue growing?
We estimate Diaspora Co.'s revenue is growing year on year (medium confidence). Diaspora Co.'s branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Diaspora Co.'s competitors?
Diaspora Co.'s closest competitors in the Food & Drink category are Ratio, Peak Refuel, Brightland and Fly By Jing.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.