Burlap & Barrel – D2C Ranking & Growth Metrics
Single origin spices and spice blends sourced directly from small farms.
Last updated · August 2026 edition · method v1.3
Burlap & Barrel ranks #240 of 390 D2C brands in the August 2026 edition and #11 of 18 in Food & Drink, down 3 places on last month. We estimate Burlap & Barrel's revenue is flat year on year (high confidence). Branded search is growing over the past year, with a seasonal peak in January and December. In Food & Drink, its closest competitor is Diaspora Co. (#277).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Burlap & Barrel is today: #240 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Burlap & Barrel's revenue growing?
We estimate Burlap & Barrel's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Burlap & Barrel growing?
Burlap & Barrel's Momentum score is 56.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Burlap & Barrel
Burlap & Barrel sells single origin spices, spice blends and pantry goods, sourced directly from small farms and cooperatives around the world. Its range covers everyday basics such as cinnamon, cumin, turmeric, peppercorns and garlic powder, alongside spice blends, extracts, salts and sweeteners, sold as individual jars, gift sets and a quarterly spice subscription called the Spice Club. The brand also offers chef collaborations, including lines developed with named chefs and public figures, and sells through its own website as well as wholesale channels.
The company positions itself as a Public Benefit Corporation focused on building equitable, transparent and traceable spice supply chains, working directly with farmers and cooperatives rather than through brokers. It frames its offer around terroir and traceability, aiming to connect customers who care about ingredient quality and sourcing with the farmers who grow them. Burlap & Barrel sells primarily direct-to-consumer online, supported by recipe content and educational material about its sourcing model, and has also gained attention through television appearances.
Burlap & Barrel competitors
The food & drink brands closest to Burlap & Barrel: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Single-origin spices sourced directly from South Asian farms.
Non-alcoholic apéritifs and spritzes for social drinking without alcohol.
California-made olive oils, vinegars and honey
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Heirloom corn, masa harina and Mexican kitchen essentials
Burlap & Barrel branded search volume
How often people search for Burlap & Barrel by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is seasonal, peaking in January and December and lowest in February.
Burlap & Barrel's audience, products and channels
Social audience
- Instagram burlapandbarrel 78,278
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store228
- New in the last 90 days7
- Typical priceUS$22
- Price rangeUS$2 – US$600
From Burlap & Barrel's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsStamped
- Customer serviceGorgias
- MerchandisingRebuy
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on burlapandbarrel.com; detection covers common apps and may miss some.
Burlap & Barrel: common questions
What does Burlap & Barrel sell?
Single origin spices and spice blends sourced directly from small farms. Known for: Royal Cinnamon, Zanzibar Black Peppercorns, Spice Club subscription, Chef collaborations and Spice blends and gift sets.
Where is Burlap & Barrel from?
Burlap & Barrel is based in United States.
Where can you buy Burlap & Barrel?
Burlap & Barrel sells through its own online store and selected retailers. Its online store is at burlapandbarrel.com.
Who founded Burlap & Barrel?
Burlap & Barrel was founded by Ethan Frisch and Ori Zohar.
Is Burlap & Barrel's revenue growing?
We estimate Burlap & Barrel's revenue is flat year on year (high confidence). Branded search is steady and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Burlap & Barrel's competitors?
Burlap & Barrel's closest competitors in the Food & Drink category are Diaspora Co., Ghia, Brightland and Fly By Jing.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.