Earth Harbor – D2C Ranking & Growth Metrics
Ocean-inspired natural skincare formulated by a toxicologist
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Earth Harbor is new to the index this month, entering at #463 of 522 overall and #39 of 41 in Beauty. On our estimate its revenue is flat year on year (high confidence). Branded search is steady over the past year. Its closest Beauty competitor is Tata Harper (#231).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Earth Harbor is today: #463 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Earth Harbor's revenue growing?
We estimate Earth Harbor's revenue is flat year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Earth Harbor growing?
Earth Harbor's Momentum score is 46.0, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Earth Harbor
Earth Harbor makes natural skincare—cleansers, moisturizers, serums, mists and mineral sunscreen—formulated in-house using marine botanicals and nature-identical ingredients. The brand was started by toxicologist and herbalist Ali Perry-Hatch, who began mixing products in her treehouse kitchen and sold them at farmers' markets before building out a full line. Products are named with an ocean theme, such as Mermaid Milk and Tidal Rose, and the brand frames its ingredient sourcing and formulation as done entirely in-house rather than outsourced to contract labs.
Earth Harbor competitors
The beauty brands closest to Earth Harbor: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Natural skincare formulated around specific skin concerns and rituals.
Short-ingredient-list skincare, haircare and body care made in France
Vegan, plant-based deodorants and body care made in California
Aluminium-free deodorant and scented body care from Los Angeles
Forest-infused skincare, deodorant and body care made in Vermont
Earth Harbor vs Tata Harper
Tata Harper is the bigger brand (Scale 47.1 against 27.1), while Earth Harbor is growing faster (Momentum 46 against 43). See Tata Harper's page.
| October 2026 | Earth Harbor | Tata Harper |
|---|---|---|
| Overall rank | #463 | #231 |
| Beauty rank | #39 | #22 |
| Scale (size) | 27.1 | 47.1 |
| Momentum (growth) | 46.0 | 42.9 |
| Branded search | 27 | 45 |
| Site traffic | 27 | 34 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Earth Harbor branded search volume
How often people search for Earth Harbor by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Earth Harbor's audience, products and channels
Products
- Products in store93
- New in the last 90 days2
- Typical priceUS$25
- Price rangeUS$6 – US$300
From Earth Harbor's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive, Postscript, Mailchimp
- SubscriptionsRecharge
- ReviewsOkendo, Yotpo
- MerchandisingRebuy
- LoyaltyLoyaltyLion
Tools detected on earthharbor.com; detection covers common apps and may miss some.
Earth Harbor: common questions
What does Earth Harbor sell?
Ocean-inspired natural skincare formulated by a toxicologist.
Where is Earth Harbor from?
Earth Harbor is based in United States.
Where can you buy Earth Harbor?
Earth Harbor sells through its own online store and selected retailers. Its online store is at earthharbor.com.
Who founded Earth Harbor?
Earth Harbor was founded by Ali Perry-Hatch.
Is Earth Harbor's revenue growing?
Our estimate is flat year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Earth Harbor's competitors?
Earth Harbor's closest competitors in the Beauty category are Tata Harper, Typology, Corpus and Salt & Stone.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Earth Harbor move, or the data as an export? See data & alerts.