Graza – D2C Ranking & Growth Metrics
Squeeze-bottle extra virgin olive oils for cooking and finishing.
Last updated · August 2026 edition · method v1.3
Graza ranks #137 of 366 D2C brands in the August 2026 edition and #2 of 10 in Food & Drink, down 2 places on last month. We estimate Graza's revenue is flat year on year (low confidence). Branded search is growing over the past year. Among food & drink brands selling olive oil, its closest competitor is Brightland (#235).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Graza is today: #137 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Graza's revenue growing?
We estimate Graza's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Graza growing?
Graza's Momentum score is 51.1, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and steady over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Graza
Graza makes extra virgin olive oil, sold in distinctive squeeze bottles designed for everyday kitchen use. Its core range includes a cooking oil for regular use, a high-heat oil for frying and searing, and a finishing oil meant for drizzling rather than cooking. The brand has also expanded into related products such as mayonnaise and olive oil fried potato chips. Graza emphasises freshness, noting that its olives are picked and pressed within the same season, and that it selects olive varietals for flavour and quality characteristics.
Graza branded search volume
How often people search for Graza by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Graza's audience, products and channels
Social audience
- Instagram getgraza 222,888
- TikTok getgraza 28,600
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store80
- New in the last 90 days0
- Typical priceUS$63
- Price rangeUS$6 – US$288
From Graza's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- ReviewsOkendo, Yotpo
- SearchAlgolia
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on graza.co; detection covers common apps and may miss some.
Graza competitors
The food & drink brands closest to Graza: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
California-made olive oils, vinegars and honey
Premium tinned seafood including salmon, tuna, sardines and mussels
Specialty coffee roaster selling coffee, tea and brewing goods online and in cafés
Freeze-dried meals for camping, hunting and emergency food storage
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Graza vs Brightland
Graza leads on both size and growth: Scale 49.1 against 38.4, and Momentum 51 against 41. See Brightland's page.
| August 2026 | Graza | Brightland |
|---|---|---|
| Overall rank | #137 | #235 |
| Food & Drink rank | #2 | #6 |
| Scale (size) | 49.1 | 38.4 |
| Momentum (growth) | 51.1 | 40.8 |
| Branded search | 48 | 30 |
| Site traffic | 41 | 29 |
| Social audience | 60 | 59 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Graza: common questions
What does Graza sell?
Squeeze-bottle extra virgin olive oils for cooking and finishing. Known for: Sizzle cooking oil, Drizzle finishing oil, Frizzle high-heat oil, Glass Mayo and Starter Kit.
Where is Graza from?
Graza is based in United States.
Where can you buy Graza?
Graza sells through its own online store and selected retailers. Its online store is at graza.co.
Who founded Graza?
Graza was founded by Andrew Benin.
Is Graza's revenue growing?
We estimate Graza's revenue is flat year on year (low confidence). Branded search is steady but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Graza's competitors?
Graza's closest competitors in the Food & Drink category are Brightland, Fishwife, Onyx Coffee Lab and Mountain House.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.