immi – D2C Ranking & Growth Metrics
High-protein, high-fibre instant ramen reinvented for modern diets
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
immi ranks #248 of 418 D2C brands in the September 2026 edition and #21 of 37 in Food & Drink, up 3 places on last month. We estimate immi's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in January and October. In Food & Drink, its closest competitor is Hiyo (#247).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big immi is today: #248 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining fast (50 = flat).
what drives the score Is immi's revenue growing?
We estimate immi's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is immi growing?
immi's Momentum score is 14.9, which means it is declining fast (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About immi
immi makes instant ramen reformulated for higher protein and fibre content, sold in packets and cups alongside toppings and merchandise. The product is aimed at people who enjoy traditional instant ramen but want a more nutritious version, including those managing health conditions linked to diet. immi sells direct to consumers through its own website, with subscription options, and also offers wholesale and a healthcare programme.
immi competitors
The food & drink brands closest to immi: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Non-alcoholic functional seltzers designed as social drink alternatives.
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Heirloom corn, masa harina and Mexican kitchen essentials
Single origin spices and spice blends sourced directly from small farms.
Refrigerated chocolate and PB&J snack bars made in Montreal
immi vs Hiyo
Hiyo leads on both size and growth: Scale 41.0 against 40.8, and Momentum 48 against 15. See Hiyo's page.
| September 2026 | immi | Hiyo |
|---|---|---|
| Overall rank | #248 | #247 |
| Food & Drink rank | #21 | #20 |
| Scale (size) | 40.8 | 41.0 |
| Momentum (growth) | 14.9 | 48.2 |
| Branded search | 34 | 49 |
| Site traffic | 32 | 24 |
| Social audience | 59 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
immi branded search volume
How often people search for immi by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is seasonal, peaking in January and October and lowest in May.
immi's audience, products and channels
Social audience
- Instagram immieats 224,271
- TikTok immi4lunch 436
- YouTube 1,810
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- TrackingMeta Pixel, TikTok Pixel, Google Tag Manager
- AnalyticsTriple Whale
Tools detected on immieats.com; detection covers common apps and may miss some.
immi: common questions
What does immi sell?
High-protein, high-fibre instant ramen reinvented for modern diets. Known for: Black Garlic "Chicken" ramen, Tom Yum "Shrimp" ramen, Spicy "Beef" ramen, Spicy Red Miso ramen and Creamy "Chicken" ramen.
Where is immi from?
immi is based in United States.
Where can you buy immi?
immi sells through its own online store and selected retailers. Its online store is at immieats.com.
Who founded immi?
immi was founded by Kevin Lee and Kevin Chanthasiriphan.
Is immi's revenue growing?
We estimate immi's revenue is shrinking year on year (high confidence). Branded search is declining sharply and site traffic is declining sharply year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are immi's competitors?
immi's closest competitors in the Food & Drink category are Hiyo, Fly By Jing, Masienda and Burlap & Barrel.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.