Masienda – D2C Ranking & Growth Metrics
Heirloom corn, masa harina and Mexican kitchen essentials
Last updated · August 2026 edition · method v1.3
Masienda ranks #223 of 390 D2C brands in the August 2026 edition and #9 of 18 in Food & Drink, down 6 places on last month. We estimate Masienda's revenue is shrinking year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in October and December. In Food & Drink, its closest competitor is Mid-Day Squares (#220).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Masienda is today: #223 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Masienda's revenue growing?
We estimate Masienda's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Masienda growing?
Masienda's Momentum score is 33.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Masienda
Masienda makes essentials for the Mexican kitchen, including heirloom corn, masa harina, stone-ground organic corn tortillas, prepared meals, cookbooks and kitchen tools such as molcajetes and comals. The company sources single-origin corn and works with growers throughout the masa foodway, serving both professional chefs and home cooks. Its products are sold through its own website as well as grocery stores, independent retailers and restaurants across the United States.
The brand is positioned around authenticity and traceability in Mexican cuisine, built on nixtamalized corn and traditional masa preparation. Masienda is collectively owned by its team, based across the US and Mexico, and is certified as a B Corporation. It sells directly to consumers online and through a wholesale channel, with its tortillas, masa harina and quesadillas also available in grocery stores nationwide.
Masienda competitors
The food & drink brands closest to Masienda: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Refrigerated chocolate and PB&J snack bars made in Montreal
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Single origin spices and spice blends sourced directly from small farms.
Subscription boxes of authentic Japanese snacks and candy
Non-alcoholic apéritifs and spritzes for social drinking without alcohol.
Masienda vs Mid-Day Squares
Mid-Day Squares leads on both size and growth: Scale 41.9 against 41.7, and Momentum 42 against 33. See Mid-Day Squares' page.
| August 2026 | Masienda | Mid-Day Squares |
|---|---|---|
| Overall rank | #223 | #220 |
| Food & Drink rank | #9 | #8 |
| Scale (size) | 41.7 | 41.9 |
| Momentum (growth) | 33.3 | 42.3 |
| Branded search | 29 | 44 |
| Site traffic | 35 | 27 |
| Social audience | 63 | 56 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Masienda branded search volume
How often people search for Masienda by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in October and December and lowest in June.
Masienda's audience, products and channels
Social audience
- Instagram masienda 296,517
- TikTok masienda 19,900
- YouTube Masienda 27,600
Followers as shown on each platform, end of August 2026.
Products
- Products in store86
- New in the last 90 days1
- Typical priceUS$60
- Price rangeUS$5 – US$7,975
From Masienda's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, the UK and Australia.
Ecommerce stack
- Email & SMSKlaviyo
- MerchandisingRebuy
Tools detected on masienda.com; detection covers common apps and may miss some.
Masienda: common questions
What does Masienda sell?
Heirloom corn, masa harina and Mexican kitchen essentials. Known for: Masa harina, Organic corn tortillas, Molcajetes, Nixtamalized heirloom corn and Mexican kitchen cookbooks.
Where is Masienda from?
Masienda is based in United States.
Where can you buy Masienda?
Masienda sells through its own online store and selected retailers. Its online store is at masienda.com.
When was Masienda founded?
Masienda was founded in 2014.
Is Masienda's revenue growing?
We estimate Masienda's revenue is shrinking year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Masienda's competitors?
Masienda's closest competitors in the Food & Drink category are Mid-Day Squares, Fly By Jing, Burlap & Barrel and Bokksu.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.