Kettle & Fire – D2C Ranking & Growth Metrics
Grass-fed bone broth, cooking broths and beef tallow.
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Kettle & Fire ranks #145 of 418 D2C brands in the September 2026 edition and #10 of 37 in Food & Drink, down 3 places on last month. We estimate Kettle & Fire's revenue is growing year on year (low confidence). Branded search is growing strongly over the past year, with a seasonal peak in June and July. In Food & Drink, its closest competitor is Chamberlain Coffee (#139).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kettle & Fire is today: #145 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Kettle & Fire's revenue growing?
We estimate Kettle & Fire's revenue is growing year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kettle & Fire growing?
Kettle & Fire's Momentum score is 68.3, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is growing strongly over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Kettle & Fire
Kettle & Fire makes bone broth, cooking broths and beef tallow, sold directly to consumers through its own website as well as in retail stores. The range includes beef and chicken bone broths, keto and low-sodium variants, regeneratively made broths, and tallow, aimed at people looking for convenient, nutrient-focused ingredients for cooking and drinking. Products are positioned around slow-simmering methods, sourcing from farms the company says reflect its values, and grass-fed or regeneratively raised animals.
Kettle & Fire competitors
The food & drink brands closest to Kettle & Fire: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Organic coffee, cold brew and matcha from Emma Chamberlain
Squeeze-bottle extra virgin olive oils for cooking and finishing.
Subscription delivering single-origin coffees from around the world
Flavoured coffee concentrates and protein coffee drinks
Specialty coffee roaster selling coffee, tea and brewing goods online and in cafés
Kettle & Fire vs Chamberlain Coffee
Chamberlain Coffee is the bigger brand (Scale 50.2 against 49.7), while Kettle & Fire is growing faster (Momentum 68 against 27). See Chamberlain Coffee's page.
| September 2026 | Kettle & Fire | Chamberlain Coffee |
|---|---|---|
| Overall rank | #145 | #139 |
| Food & Drink rank | #10 | #9 |
| Scale (size) | 49.7 | 50.2 |
| Momentum (growth) | 68.3 | 27.3 |
| Branded search | 67 | 56 |
| Site traffic | 29 | 24 |
| Social audience | 54 | 75 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Kettle & Fire branded search volume
How often people search for Kettle & Fire by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing strongly. Demand is seasonal, peaking in June and July and lowest in September.
Kettle & Fire's audience, products and channels
Social audience
- Instagram kettleandfire 147,117
Also on Pinterest, X and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store97
- New in the last 90 days0
- Typical price8
- Price range0 – 711
From Kettle & Fire's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Kettle & Fire: common questions
What does Kettle & Fire sell?
Grass-fed bone broth, cooking broths and beef tallow. Known for: Beef Bone Broth, Chicken Bone Broth, Maui Nui Venison Bone Broth, Low Sodium Broths and Beef Tallow.
Where is Kettle & Fire from?
Kettle & Fire is based in United States.
Where can you buy Kettle & Fire?
Kettle & Fire sells through its own online store and selected retailers. Its online store is at kettleandfire.com.
Who founded Kettle & Fire?
Kettle & Fire was founded by Justin Mares.
Is Kettle & Fire's revenue growing?
We estimate Kettle & Fire's revenue is growing year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kettle & Fire's competitors?
Kettle & Fire's closest competitors in the Food & Drink category are Chamberlain Coffee, Graza, Atlas Coffee Club and Javy.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.