Live Tinted – D2C Ranking & Growth Metrics
Makeup and skincare formulated across skin tones, founded by Deepica Mutyala.
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Live Tinted is new to the index this month, entering at #348 of 522 overall and #33 of 41 in Beauty. On our estimate its revenue is flat year on year (low confidence). Branded search is declining over the past year. Its closest Beauty competitor is Versed (#369).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Live Tinted is today: #348 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Live Tinted's revenue growing?
We estimate Live Tinted's revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Live Tinted growing?
Live Tinted's Momentum score is 42.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Live Tinted
Live Tinted makes makeup and skincare built around inclusive shade ranges: skin tints, serum concealers, bronzers, highlighters, brow and eye products, lip glosses and balms, alongside SPF and brightening eye cream. The brand traces back to founder Deepica Mutyala's 2015 YouTube video showing how red lipstick could neutralise dark under-eye circles, a clip that drew over 10 million views and set the formula logic for products like HUESTICK and HUEGUARD. Formulas are described as clean, vegan and cruelty-free, with pigments developed to work across a wide span of skin tones.
Live Tinted competitors
The beauty brands closest to Live Tinted: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Clean, skincare-led makeup and skincare essentials
Clean makeup with sustainable packaging and a carbon net zero pledge
Minimalist makeup and skincare essentials for a simplified daily routine
Makeup formulated with active skincare ingredients, plus skincare and suncare
Membership-priced skincare, makeup and fragrance made in luxury labs
Live Tinted vs Versed
Live Tinted leads on both size and growth: Scale 39.2 against 37.7, and Momentum 42 against 30. See Versed's page.
| October 2026 | Live Tinted | Versed |
|---|---|---|
| Overall rank | #348 | #369 |
| Beauty rank | #33 | #35 |
| Scale (size) | 39.2 | 37.7 |
| Momentum (growth) | 42.1 | 30.2 |
| Branded search | 30 | 17 |
| Site traffic | 26 | 30 |
| Social audience | 65 | 71 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Live Tinted branded search volume
How often people search for Live Tinted by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
Live Tinted's audience, products and channels
Social audience
- Instagram livetinted 281k
- TikTok livetinted 110k
Also on X and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store74
- New in the last 90 days8
- Typical price54
- Price range1 – 2,250
From Live Tinted's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Live Tinted: common questions
What does Live Tinted sell?
Makeup and skincare formulated across skin tones, founded by Deepica Mutyala.
Where is Live Tinted from?
Live Tinted is based in United States.
Where can you buy Live Tinted?
Live Tinted sells through its own online store and selected retailers. Its online store is at livetinted.com.
Who founded Live Tinted?
Live Tinted was founded by Deepica Mutyala.
Is Live Tinted's revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Live Tinted's competitors?
Live Tinted's closest competitors in the Beauty category are Versed, Saie, Merit and Kosas.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Live Tinted move, or the data as an export? See data & alerts.