Omsom – D2C Ranking & Growth Metrics
Asian-inspired cooking sauces and instant noodles for home cooks
Last updated · August 2026 edition · method v1.3
Omsom ranks #326 of 366 D2C brands in the August 2026 edition and #10 of 10 in Food & Drink, down 1 place on last month. We estimate Omsom's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year. Among food & drink brands selling asian cooking sauces, its closest competitor is Fly By Jing (#211).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Omsom is today: #326 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Omsom's revenue growing?
We estimate Omsom's revenue is shrinking year on year (medium confidence). Only one of the two signals is available for Omsom, so confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Omsom growing?
Omsom has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Omsom
Omsom is a food brand based in the United States that makes sauce kits and instant noodle products inspired by Asian cuisines. Its range includes rip-and-pour cooking sauces and saucy noodles designed to be prepared quickly, aimed at home cooks looking for convenient ways to recreate Asian flavours. The brand positions itself around the stories and heritage of its founders and the chefs who help develop its recipes, selling both online and through retail stockists nationwide.
Founded by sisters Vanessa and Kim Pham, daughters of Vietnamese refugees, Omsom was created to highlight the range of Asian flavours and culinary traditions. The brand has grown from a direct-to-consumer startup into a product line available in thousands of stores across the United States, while continuing to sell through its own website.
Omsom branded search volume
How often people search for Omsom by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Omsom's audience, products and channels
Social audience
- Instagram omsom 74,933
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Omsom competitors
The food & drink brands closest to Omsom: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Automatic pour-over style coffee machines for home brewing.
Single-origin spices sourced directly from South Asian farms.
Freeze-dried meals and snacks for backpacking and camping.
California-made olive oils, vinegars and honey
Omsom: common questions
What does Omsom sell?
Asian-inspired cooking sauces and instant noodles for home cooks. Known for: Saucy Noodles, Cooking Sauces and Starters.
Where is Omsom from?
Omsom is based in United States.
Where can you buy Omsom?
Omsom sells through its own online store and selected retailers. Its online store is at omsom.com.
When was Omsom founded?
Omsom was founded in 2020.
Who founded Omsom?
Omsom was founded by Vanessa Pham and Kim Pham.
Is Omsom's revenue growing?
We estimate Omsom's revenue is shrinking year on year (medium confidence). Only one of the two signals is available for Omsom, so confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Omsom's competitors?
Omsom's closest competitors in the Food & Drink category are Fly By Jing, Ratio, Diaspora Co. and Peak Refuel.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.