Ratio – D2C Ranking & Growth Metrics
Automatic pour-over style coffee machines for home brewing.
Last updated · August 2026 edition · method v1.2
Ratio ranks #220 of 312 D2C brands in the August 2026 edition and #3 of 3 in Food & Drink, unchanged on last month. We estimate Ratio's revenue is growing year on year (high confidence). Branded search is steady over the past year. Among food & drink brands selling automatic coffee makers, its closest competitor is Peak Refuel (#198).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ratio is today: #220 of 312 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Is Ratio's revenue growing?
We estimate Ratio's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ratio growing?
Ratio's Momentum score is 60.5, which means it is growing (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is growing over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Ratio
Ratio designs automatic coffee makers for home use, aiming to combine the quality of manual pour-over brewing with the convenience of an automatic machine. Its product line includes the Ratio Four, Six and Eight coffee machines, along with bundles, grinders, carafes, filters, kettles and other brewing accessories. The brand is based in Portland, Oregon, and sells directly to consumers through its own website.
Ratio branded search volume
How often people search for Ratio by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Ratio's audience, products and channels
Social audience
- Instagram ratiocoffee 42,347
- YouTube 456
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store96
- New in the last 90 days9
- Typical priceUS$45
- Price rangeUS$1 – US$3,495
From Ratio's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- LoyaltySmile.io
- TrackingGoogle Tag Manager
- AnalyticsTriple Whale
Tools detected on ratiocoffee.com; detection covers common apps and may miss some.
Ratio competitors
The food & drink brands closest to Ratio: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Ratio vs Peak Refuel
Peak Refuel is the bigger brand (Scale 37.7 against 34.5), while Ratio is growing faster (Momentum 61 against 46). See Peak Refuel's page.
| August 2026 | Ratio | Peak Refuel |
|---|---|---|
| Overall rank | #220 | #198 |
| Food & Drink rank | #3 | #2 |
| Scale (size) | 34.5 | 37.7 |
| Momentum (growth) | 60.5 | 46.0 |
| Branded search | 38 | 36 |
| Site traffic | 25 | 30 |
| Social audience | 41 | 50 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ratio: common questions
What does Ratio sell?
Automatic pour-over style coffee machines for home brewing. Known for: Ratio Eight coffee machine, Ratio Six coffee machine, Ratio Four coffee machine, Coffee bundles and Brewing accessories.
Where is Ratio from?
Ratio is based in Portland, Oregon, United States.
Where can you buy Ratio?
Ratio sells through its own online store and selected retailers. Its online store is at ratiocoffee.com.
When was Ratio founded?
Ratio was founded in 2012.
Who founded Ratio?
Ratio was founded by Mark Hellweg.
Is Ratio's revenue growing?
We estimate Ratio's revenue is growing year on year (high confidence). Branded search is growing and site traffic is growing year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ratio's competitors?
Ratio's closest competitors in the Food & Drink category are Peak Refuel and Mountain House.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.2. See the methodology, or report a correction.