Ranavat – D2C Ranking & Growth Metrics
Ayurvedic-inspired skincare and haircare for skin and hair rituals.
Last updated · August 2026 edition · method v1.3
Ranavat ranks #214 of 390 D2C brands in the August 2026 edition and #10 of 17 in Beauty, down 12 places on last month. We estimate Ranavat's revenue is flat year on year (low confidence). Branded search is declining over the past year. In Beauty, its closest competitor is Versed (#249).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ranavat is today: #214 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Ranavat's revenue growing?
We estimate Ranavat's revenue is flat year on year (low confidence). Branded search is declining but site traffic is steady, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ranavat growing?
Ranavat's Momentum score is 46.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Ranavat
RANAVAT is a skincare and haircare brand that formulates products inspired by Ayurvedic practices combined with modern scientific methods. The brand sells directly to consumers through its own website, offering serums, cleansers, moisturisers, sunscreens, and haircare items such as shampoos, conditioners, masques, and treatments, often grouped into ritual sets. Its product lines are organised by category and by skin or hair benefit, including hydration, brightening, clarifying, anti-ageing, and scalp health.
RANAVAT positions itself around the idea of beauty as ritual, drawing on Ayurvedic heritage and ingredients such as saffron and bakuchi, while emphasising scientific formulation. The brand highlights specific hero ingredients, including saffron for brightening and a bond-strengthening complex for haircare. RANAVAT offers personalised recommendations through skincare and fragrance quizzes, along with a rewards and subscription programme, and also mentions a giving-back initiative as part of its brand ethos.
Ranavat competitors
The beauty brands closest to Ranavat: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Clean, skincare-led skincare and makeup essentials
Plant-based, clinically-effective skincare for face and body.
Vegan seaweed-based skincare and body care
Forest-infused clean skincare for face, body and hair, made in Vermont
Makeup and skincare hybrid cosmetics brand
Ranavat vs Versed
Ranavat leads on both size and growth: Scale 42.8 against 38.6, and Momentum 47 against 31. See Versed's page.
| August 2026 | Ranavat | Versed |
|---|---|---|
| Overall rank | #214 | #249 |
| Beauty rank | #10 | #12 |
| Scale (size) | 42.8 | 38.6 |
| Momentum (growth) | 46.6 | 31.0 |
| Branded search | 30 | 19 |
| Site traffic | 35 | 31 |
| Social audience | 66 | 71 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Ranavat branded search volume
How often people search for Ranavat by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is fairly steady through the year.
Ranavat's audience, products and channels
Social audience
- Instagram ranavat 344,097
- TikTok ranavat 104,000
- YouTube 3,700
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store65
- New in the last 90 days4
- Typical price32
- Price range1 – 500
From Ranavat's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the UK and the US.
Ranavat: common questions
What does Ranavat sell?
Ayurvedic-inspired skincare and haircare for skin and hair rituals. Known for: Brightening Saffron Serum, Firming Bakuchi Serum, Regenerative Veda⁴ Bond Complex Shampoo, Glossing Hair Masque and Brightening Mineral Sunscreen.
Where is Ranavat from?
Ranavat is based in United States.
Where can you buy Ranavat?
Ranavat sells through its own online store and selected retailers. Its online store is at ranavat.com.
Is Ranavat's revenue growing?
We estimate Ranavat's revenue is flat year on year (low confidence). Branded search is declining but site traffic is steady, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ranavat's competitors?
Ranavat's closest competitors in the Beauty category are Versed, Herbivore Botanicals, OSEA Malibu and Ursa Major.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.