Topicals – D2C Ranking & Growth Metrics
Skincare treatments for flare-ups like dark spots, eczema and keratosis pilaris
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Topicals is new to the index this month, entering at #145 of 522 overall and #16 of 41 in Beauty. On our estimate its revenue is flat year on year (low confidence). Branded search is growing over the past year. Its closest Beauty competitor is The INKEY List (#105).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Topicals is today: #145 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Topicals' revenue growing?
We estimate Topicals' revenue is flat year on year (low confidence). Branded search and site traffic point in opposite directions, so confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Topicals growing?
Topicals' Momentum score is 44.7, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Topicals
Topicals makes skincare for chronic skin conditions and flare-ups: dark spots, eczema, keratosis pilaris and uneven texture, sold as targeted treatments like Faded dark spot peel pads and patches, Slick Salve lip balms, and Like Butter moisturiser. Formulas combine several active ingredients into single products rather than multi-step routines, and packaging uses recyclable aluminium tubes. The brand says it formulates and tests products on the deepest Fitzpatrick skin tones first, rather than treating darker skin as an afterthought, and builds each formula from peer-reviewed research on the active ingredients used.
Topicals competitors
The beauty brands closest to Topicals: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Ingredient-led skincare for face, body and hair, sold by active compound
Makeup formulated with active skincare ingredients, plus skincare and suncare
Membership-priced skincare, makeup and fragrance made in luxury labs
Vegan seaweed skincare and body care formulated with Undaria algae
Natural skincare formulated around specific skin concerns and rituals.
Topicals vs The INKEY List
The INKEY List is the bigger brand (Scale 59.7 against 55.9), while Topicals is growing faster (Momentum 45 against 33). See The INKEY List's page.
| October 2026 | Topicals | The INKEY List |
|---|---|---|
| Overall rank | #145 | #105 |
| Beauty rank | #16 | #13 |
| Scale (size) | 55.9 | 59.7 |
| Momentum (growth) | 44.7 | 33.2 |
| Branded search | 68 | 54 |
| Site traffic | 33 | 50 |
| Social audience | 68 | 78 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Topicals branded search volume
How often people search for Topicals by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing. Demand is fairly steady through the year.
Topicals' audience, products and channels
Social audience
- Instagram topicals 287k
- TikTok topicals 260k
- YouTube mytopicals 344
Also on X.
Followers as shown on each platform, collected for the October 2026 edition.
Products
- Products in store34
- New in the last 90 days2
- Typical price17
- Price range1 – 114
From Topicals' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia and the US.
Ecommerce stack
- ReturnsLoop Returns
- TrackingGoogle Tag Manager
Tools detected on mytopicals.com; detection covers common apps and may miss some.
Topicals: common questions
What does Topicals sell?
Skincare treatments for flare-ups like dark spots, eczema and keratosis pilaris.
Where is Topicals from?
Topicals is based in United States.
Where can you buy Topicals?
Topicals sells through its own online store and selected retailers. Its online store is at mytopicals.com.
When was Topicals founded?
Topicals was founded in 2020.
Is Topicals' revenue growing?
Our estimate is flat year on year, with low confidence. It is a direction from online signals, not a sales figure.
Who are Topicals' competitors?
Topicals' closest competitors in the Beauty category are The INKEY List, Kosas, Beauty Pie and OSEA Malibu.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Topicals move, or the data as an export? See data & alerts.