Abbott Lyon – D2C Ranking & Growth Metrics
Personalised jewellery, watches and gifts with celebrity collaborations
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
Abbott Lyon is new to the index this month, entering at #62 of 522 overall and #31 of 142 in Apparel. Demand is falling: its Momentum score is 32, well under the flat line of 50. Branded search is steady over the past year, with a seasonal peak in November and December. Its closest Apparel competitor is Astrid & Miyu (#50).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big Abbott Lyon is today: #62 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Abbott Lyon's revenue growing?
We estimate Abbott Lyon's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Abbott Lyon growing?
Abbott Lyon's Momentum score is 32.1, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Its size score is driven most by branded search demand, with site traffic relatively weakest.
About Abbott Lyon
Abbott Lyon makes personalised jewellery and gifts: name necklaces, initial and birthstone pieces, lockets, bangles, rings and watches in gold vermeil and sterling silver. Collections run alongside collaborations with figures such as Olivia Attwood and Molly Smith, plus tie-ins including a Tommy's partnership and a Murphy's Sketches crossover, with kids' jewellery and travel accessories sitting alongside the core lines.
Abbott Lyon competitors
The apparel brands closest to Abbott Lyon: same kind of product first, then the nearest in size. See every brand in Apparel or the full D2C brand rankings.
Stackable jewellery and piercing studios from London
Gold and silver jewellery, from fine chains to statement earrings
Gold and silver-plated jewellery, from layering necklaces to fine diamond pieces
Gold vermeil, silver and diamond jewellery with lifetime repairs and in-store piercing.
Everyday gold, silver and gemstone jewellery designed in London
Abbott Lyon vs Astrid & Miyu
Astrid & Miyu leads on both size and growth: Scale 66.5 against 64.0, and Momentum 42 against 32. See Astrid & Miyu's page.
| October 2026 | Abbott Lyon | Astrid & Miyu |
|---|---|---|
| Overall rank | #62 | #50 |
| Apparel rank | #31 | #26 |
| Scale (size) | 64.0 | 66.5 |
| Momentum (growth) | 32.1 | 41.9 |
| Branded search | 74 | 71 |
| Site traffic | 54 | 57 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Abbott Lyon branded search volume
How often people search for Abbott Lyon by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in November and December and lowest in April.
Abbott Lyon's audience, products and channels
Products
- Products in store1,000+
- New in the last 90 days319
- Typical price£79
- Price range£1 – £1,185
From Abbott Lyon's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the UK, Australia, Canada and Germany.
Ecommerce stack
- Email & SMSKlaviyo, Attentive
- SearchAlgolia
- PaymentsKlarna, Shop Pay
- TrackingGoogle Tag Manager
Tools detected on abbottlyon.com; detection covers common apps and may miss some.
Abbott Lyon: common questions
What does Abbott Lyon sell?
Personalised jewellery, watches and gifts with celebrity collaborations.
Where is Abbott Lyon from?
Abbott Lyon is based in United Kingdom.
Where can you buy Abbott Lyon?
Abbott Lyon sells through its own online store and selected retailers. Its online store is at abbottlyon.com.
Is Abbott Lyon's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are Abbott Lyon's competitors?
Abbott Lyon's closest competitors in the Apparel category are Astrid & Miyu, Missoma, gorjana and Monica Vinader.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like Abbott Lyon move, or the data as an export? See data & alerts.