Hiyo – D2C Ranking & Growth Metrics
Non-alcoholic functional seltzers designed as social drink alternatives.
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Hiyo ranks #247 of 418 D2C brands in the September 2026 edition and #20 of 37 in Food & Drink, down 1 place on last month. We estimate Hiyo's revenue is flat year on year (low confidence). Branded search is growing over the past year, with a seasonal peak in January and March. In Food & Drink, its closest competitor is Ghia (#270).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, low confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Hiyo is today: #247 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Hiyo's revenue growing?
We estimate Hiyo's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Hiyo growing?
Hiyo's Momentum score is 48.2, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is growing over the past 12 months, and growing strongly over the last three months compared with the same months a year earlier. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Hiyo
Hiyo makes non-alcoholic social tonics, a category of functional seltzers positioned as an alternative to alcohol for social drinking occasions. The drinks are flavoured with fruit combinations such as blackberry lemon, passion fruit tangerine and peach mango, and are formulated with adaptogens, nootropics and botanicals intended to create a calming, mood-lifting sensation the brand calls "the float". Hiyo is sold directly to consumers online through classic and tropical variety packs and single flavours, as well as through retail stores across the United States.
The brand is aimed at people moderating or avoiding alcohol who still want a flavourful, functional drink for social settings. Hiyo frames itself around moderation and mindfulness rather than abstinence messaging, with its name standing for "happy in your own". Alongside its core drinks, Hiyo sells merchandise and gift cards through its website, and supports its offering with a blog, loyalty rewards programme and customer community content.
Hiyo competitors
The food & drink brands closest to Hiyo: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Non-alcoholic apéritifs and spritzes for social drinking without alcohol.
Non-alcoholic ready-to-drink cans and mixers for social occasions
Non-alcoholic apéritifs and cocktails made with natural adaptogens
Non-alcoholic spirit alternatives and premixed cocktails
Non-alcoholic botanical elixirs and alcohol-free wine alternatives
Hiyo vs Ghia
Hiyo leads on both size and growth: Scale 41.0 against 38.5, and Momentum 48 against 41. See Ghia's page.
| September 2026 | Hiyo | Ghia |
|---|---|---|
| Overall rank | #247 | #270 |
| Food & Drink rank | #20 | #24 |
| Scale (size) | 41.0 | 38.5 |
| Momentum (growth) | 48.2 | 41.2 |
| Branded search | 49 | 45 |
| Site traffic | 24 | 21 |
| Social audience | 52 | 51 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Hiyo branded search volume
How often people search for Hiyo by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are growing strongly. Demand is seasonal, peaking in January and March and lowest in November.
Hiyo's audience, products and channels
Social audience
- Instagram drinkhiyo 93,302
- TikTok drinkhiyo 31,400
Also on Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store43
- New in the last 90 days6
- Typical price20
- Price range4 – 100
From Hiyo's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Hiyo: common questions
What does Hiyo sell?
Non-alcoholic functional seltzers designed as social drink alternatives. Known for: Classic Pack, Tropical Pack, Blackberry Lemon, Passion Fruit Tangerine and Peach Mango.
Where is Hiyo from?
Hiyo is based in United States.
Where can you buy Hiyo?
Hiyo sells through its own online store and selected retailers. Its online store is at drinkhiyo.com.
When was Hiyo founded?
Hiyo was founded in 2019.
Who founded Hiyo?
Hiyo was founded by Evan Quinn, George Youmans and Cygne Cooper.
Is Hiyo's revenue growing?
We estimate Hiyo's revenue is flat year on year (low confidence). Branded search is growing strongly but site traffic is declining sharply, so the two signals don't back each other up and confidence is low. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Hiyo's competitors?
Hiyo's closest competitors in the Food & Drink category are Ghia, Kin Euphorics, De Soi and Lyre's.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.