Kinship – D2C Ranking & Growth Metrics
Skincare for sensitive and eczema-prone skin
Last updated · August 2026 edition · method v1.3
Kinship ranks #376 of 390 D2C brands in the August 2026 edition and #15 of 17 in Beauty, unchanged on last month. We estimate Kinship's revenue is shrinking year on year (medium confidence). Branded search is declining sharply over the past year. In Beauty, its closest competitor is Tower 28 (#28).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Kinship is today: #376 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Kinship's revenue growing?
We estimate Kinship's revenue is shrinking year on year (medium confidence). Kinship's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Kinship growing?
Kinship has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining sharply over the past 12 months. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Kinship
Kinship is a skincare brand aimed at people with sensitive and eczema-prone skin, selling direct to consumers through its own website. Its range covers cleansers, face serums, moisturisers, sunscreen and bodycare, built around a proprietary pre- and probiotic complex called Kinbiome intended to strengthen the skin barrier and reduce flare-ups. Products are formulated as vegan and cruelty-free, with plant-based actives and natural scents, and the brand highlights clinical testing and dermatologist review of its formulas.
The brand was founded by someone who struggled with sensitive skin and wanted products that went beyond treating symptoms, combining gentle, non-irritating ingredients with colourful packaging and pleasant textures. Kinship positions itself within clean beauty, referencing sustainable packaging and ingredient safety standards, including recognition from the National Eczema Association. It sells online with a feel-good guarantee, and offers value sets alongside its core bodycare and facial skincare lines.
Kinship competitors
The beauty brands closest to Kinship: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Clean makeup and skincare formulated for sensitive skin
Forest-infused clean skincare for face, body and hair, made in Vermont
Plant-based, clinically-effective skincare for face and body.
Clean, skincare-led skincare and makeup essentials
Ayurvedic-inspired skincare and haircare for skin and hair rituals.
Kinship branded search volume
How often people search for Kinship by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply. Demand is fairly steady through the year.
Kinship's audience, products and channels
Social audience
- Instagram lovekinship 55,996
- TikTok lovekinship 12,700
Also on Pinterest and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store26
- New in the last 90 days0
- Typical priceUS$50
- Price rangeUS$20 – US$200
From Kinship's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Ecommerce stack
- Email & SMSKlaviyo
- SubscriptionsRecharge
- ReviewsStamped
- Customer serviceGorgias
- PaymentsAfterpay
- TrackingGoogle Tag Manager
- AnalyticsHotjar
Tools detected on lovekinship.com; detection covers common apps and may miss some.
Kinship: common questions
What does Kinship sell?
Skincare for sensitive and eczema-prone skin. Known for: Kinbiome pre-probiotic complex, Brightwave Vitamin C serum, Supermello gel cream moisturizer, Dreamwave retinol serum and Bodycare for sensitive skin.
Where is Kinship from?
Kinship is based in United States.
Where can you buy Kinship?
Kinship sells through its own online store and selected retailers. Its online store is at lovekinship.com.
Is Kinship's revenue growing?
We estimate Kinship's revenue is shrinking year on year (medium confidence). Kinship's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Kinship's competitors?
Kinship's closest competitors in the Beauty category are Tower 28, Ursa Major, Herbivore Botanicals and Versed.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.