Ursa Major – D2C Ranking & Growth Metrics
Forest-infused clean skincare for face, body and hair, made in Vermont
Last updated · August 2026 edition · method v1.3
Ursa Major ranks #285 of 366 D2C brands in the August 2026 edition and #8 of 9 in Beauty, up 2 places on last month. We estimate Ursa Major's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in November and January. Among beauty brands selling forest-infused skincare, its closest competitor is Kosas (#44).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Ursa Major is today: #285 of 366 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Ursa Major's revenue growing?
We estimate Ursa Major's revenue is shrinking year on year (medium confidence). Ursa Major's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Ursa Major growing?
Ursa Major has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months. Site traffic is declining sharply over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Ursa Major
Ursa Major makes clean, forest-infused skincare for the face, body and hair, formulated in Vermont. The range covers moisturisers, cleansers, toners, eye serums, SPF treatments, deodorant, hair care and hand care, with a dedicated line of men's essentials alongside its core offering. Products are positioned as fuss-free and high-impact, combining plant-derived ingredients with straightforward routines aimed at people who want effective skincare without harsh chemicals or complicated steps.
The brand sells directly to consumers through its own website, offering individual products, curated bundles and a build-your-own-bundle option, along with quizzes to help shoppers choose a skincare or serum routine. It was started by co-founders who left careers in the beauty industry in New York City to base the company in Vermont, built around a philosophy of clean ingredients and genuine efficacy rather than fear-based marketing claims. Ursa Major describes its approach as uplifting and transparent, aiming to make skincare simple while drawing on natural, forest-sourced ingredients.
Ursa Major branded search volume
How often people search for Ursa Major by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining. Demand is seasonal, peaking in November and January and lowest in April.
Ursa Major's audience, products and channels
Social audience
- Instagram ursamajorvt 127,902
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store65
- New in the last 90 days5
- Typical priceUS$48
- Price rangeUS$5 – US$200
From Ursa Major's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo, Postscript
- SubscriptionsRecharge
- ReviewsOkendo
- Customer serviceGorgias
- MerchandisingRebuy
- SearchAlgolia
- Cross-borderGlobal-e
- PaymentsKlarna, Afterpay, Shop Pay
- AnalyticsTriple Whale, Hotjar
Tools detected on ursamajorvt.com; detection covers common apps and may miss some.
Ursa Major competitors
The beauty brands closest to Ursa Major: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Makeup and skincare hybrid cosmetics brand
Smart home fragrance diffusers and scent subscriptions
Body, hair and hand care with targeted active ingredients.
Clean makeup including tinted moisturizers, cream blushes and eyeshadow
Natural, plant-based luxury candles made in Kingston, New York.
Ursa Major: common questions
What does Ursa Major sell?
Forest-infused clean skincare for face, body and hair, made in Vermont. Known for: Golden Hour Recovery Cream, Mountain Glow Serum, Fantastic Face Wash, Sunny Start Eye Serum and Men's Essentials.
Where is Ursa Major from?
Ursa Major is based in Vermont, United States.
Where can you buy Ursa Major?
Ursa Major sells through its own online store and selected retailers. Its online store is at ursamajorvt.com.
Who founded Ursa Major?
Ursa Major was founded by Emily and Oliver.
Is Ursa Major's revenue growing?
We estimate Ursa Major's revenue is shrinking year on year (medium confidence). Ursa Major's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Ursa Major's competitors?
Ursa Major's closest competitors in the Beauty category are Kosas, Pura, Nécessaire and Saie.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.