Mid-Day Squares – D2C Ranking & Growth Metrics
Refrigerated chocolate and PB&J snack bars made in Montreal
Last updated · August 2026 edition · method v1.3
Mid-Day Squares ranks #220 of 390 D2C brands in the August 2026 edition and #8 of 18 in Food & Drink, up 7 places on last month. We estimate Mid-Day Squares' revenue is flat year on year (high confidence). Branded search is declining sharply over the past year, with a seasonal peak in January and February. In Food & Drink, its closest competitor is Masienda (#223).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Mid-Day Squares is today: #220 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is Mid-Day Squares' revenue growing?
We estimate Mid-Day Squares' revenue is flat year on year (high confidence). Branded search is growing and site traffic is declining year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Mid-Day Squares growing?
Mid-Day Squares' Momentum score is 42.3, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining sharply over the past 12 months, and growing over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Mid-Day Squares
Mid-Day Squares makes refrigerated snack bars aimed at people looking for an alternative to traditional sugary snacks during the afternoon slump. The range includes chocolate-based bars such as Peanut Butta, Cookie Dough, Crunchy Peanut, Brownie Batter and Almond Crunch, alongside a No Bread PB&J line in apple cinnamon, grape and strawberry flavours. The bars are formulated without fillers, artificial flavours, palm oil, GMOs, preservatives, soy ingredients or gluten, and are positioned as combining protein and fibre with indulgent flavour.
The brand sells directly through its own website, where customers can build a customised multi-flavour order, and also through retail partners including Costco and Walmart, supported by a store locator. Products are designed to be kept refrigerated and are described as staying fresh for several days once taken out for on-the-go consumption. Mid-Day Squares is based in Montreal.
Mid-Day Squares competitors
The food & drink brands closest to Mid-Day Squares: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Heirloom corn, masa harina and Mexican kitchen essentials
Sichuan chili sauces, chili crisp and noodles inspired by Chengdu street food.
Single origin spices and spice blends sourced directly from small farms.
Subscription boxes of authentic Japanese snacks and candy
Freeze-dried meals for camping, hunting and emergency food storage
Mid-Day Squares vs Masienda
Mid-Day Squares leads on both size and growth: Scale 41.9 against 41.7, and Momentum 42 against 33. See Masienda's page.
| August 2026 | Mid-Day Squares | Masienda |
|---|---|---|
| Overall rank | #220 | #223 |
| Food & Drink rank | #8 | #9 |
| Scale (size) | 41.9 | 41.7 |
| Momentum (growth) | 42.3 | 33.3 |
| Branded search | 44 | 29 |
| Site traffic | 27 | 35 |
| Social audience | 56 | 63 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Mid-Day Squares branded search volume
How often people search for Mid-Day Squares by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining sharply; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in January and February and lowest in December.
Mid-Day Squares' audience, products and channels
Social audience
- Instagram middaysquares 178,516
Also on Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store8
- New in the last 90 days1
- Typical priceCA$27
- Price rangeCA$21 – CA$27
From Mid-Day Squares' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada and the US.
Ecommerce stack
- Email & SMSKlaviyo
- TrackingGoogle Tag Manager
Tools detected on middaysquares.com; detection covers common apps and may miss some.
Mid-Day Squares: common questions
What does Mid-Day Squares sell?
Refrigerated chocolate and PB&J snack bars made in Montreal. Known for: Peanut Butta bars, Cookie Dough bars, No Bread PB&J bars, Crunchy Peanut bars and Almond Crunch bars.
Where is Mid-Day Squares from?
Mid-Day Squares is based in Montreal, Canada.
Where can you buy Mid-Day Squares?
Mid-Day Squares sells through its own online store and selected retailers. Its online store is at middaysquares.com.
Is Mid-Day Squares' revenue growing?
We estimate Mid-Day Squares' revenue is flat year on year (high confidence). Branded search is growing and site traffic is declining year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Mid-Day Squares' competitors?
Mid-Day Squares' closest competitors in the Food & Drink category are Masienda, Fly By Jing, Burlap & Barrel and Bokksu.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.