Partake – D2C Ranking & Growth Metrics
Allergy-friendly cookies, wafers and grahams free from the top nine allergens.
Last updated · September 2026 edition · data to end of August 2026 · method v1.3
Partake ranks #399 of 418 D2C brands in the September 2026 edition and #37 of 37 in Food & Drink, up 3 places on last month. We estimate Partake's revenue is shrinking year on year (medium confidence). Branded search is declining over the past year, with a seasonal peak in February and January. In Food & Drink, its closest competitor is Omsom (#374).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, medium confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Partake is today: #399 of 418 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Published above 5,000 monthly branded searches.
what drives the score Is Partake's revenue growing?
We estimate Partake's revenue is shrinking year on year (medium confidence). Partake's branded search volume is small, so the signal is noisier and confidence is medium.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Partake growing?
Partake has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches. Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is declining over the same 12 months. Its size score is driven most by social audience, with branded search demand relatively weakest.
About Partake
Partake makes cookies, wafers, grahams and snack packs that are free from the top nine allergens, aimed at families managing food allergies as well as shoppers looking for allergen-free snacks. The range includes crunchy and soft-baked cookies, mini cookies, vanilla wafers, graham crackers and variety snack packs in flavours such as chocolate chip, lemon, snickerdoodle and ginger snap. The brand was founded by Denise after her daughter was diagnosed with food allergies, with the aim of creating a treat that the whole family could share without compromising on taste.
Partake sells through its own website and through grocery and retail stores across the United States, including natural food chains. It began as a direct-to-consumer venture sold out of the founder's car before moving into wider retail distribution. The company positions itself around inclusivity and safety, describing its products as free from the top nine allergens while still resembling familiar classic snack flavours. Partake is a certified B Corporation.
Partake competitors
The food & drink brands closest to Partake: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Asian-inspired cooking sauces and instant noodles for home cooks
Non-alcoholic botanical elixirs and alcohol-free wine alternatives
Coffee concentrate, protein coffee and instant coffee for making drinks at home
Oregon Coast sea salt and pantry staples harvested from Netarts Bay.
Non-alcoholic spirit alternatives and premixed cocktails
Partake branded search volume
How often people search for Partake by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is seasonal, peaking in February and January and lowest in December.
Partake's audience, products and channels
Social audience
- Instagram partakefoods 83,614
- TikTok partakefoods 1,854
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the September 2026 edition.
Products
- Products in store15
- New in the last 90 days4
- Typical price66
- Price range0 – 210
From Partake's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Partake: common questions
What does Partake sell?
Allergy-friendly cookies, wafers and grahams free from the top nine allergens. Known for: Chocolate chip cookies, Mini cookies, Vanilla wafers, Grahams and Teeny Tiny cookies.
Where is Partake from?
Partake is based in United States.
Where can you buy Partake?
Partake sells through its own online store and selected retailers. Its online store is at partakefoods.com.
When was Partake founded?
Partake was founded in 2016.
Who founded Partake?
Partake was founded by Denise.
Is Partake's revenue growing?
We estimate Partake's revenue is shrinking year on year (medium confidence). Partake's branded search volume is small, so the signal is noisier and confidence is medium. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Partake's competitors?
Partake's closest competitors in the Food & Drink category are Omsom, Three Spirit, Jot and Jacobsen Salt Co..
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. September 2026, method v1.3. See the methodology, or report a correction.