Recess – D2C Ranking & Growth Metrics
Calming sparkling drinks, powders and alcohol-free mocktails with adaptogens
Last updated · August 2026 edition · method v1.3
Recess ranks #186 of 390 D2C brands in the August 2026 edition and #5 of 18 in Food & Drink, down 9 places on last month. We estimate Recess' revenue is flat year on year (high confidence). Branded search is steady over the past year, with a seasonal peak in January and July. In Food & Drink, its closest competitor is Mountain House (#188).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →Year on year, high confidence; close to flat. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Recess is today: #186 of 390 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Is Recess' revenue growing?
We estimate Recess' revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is Recess growing?
Recess' Momentum score is 47.6, which means it is roughly flat (50 means flat; a brand that doubled would score about 88). Branded search is steady over the past 12 months, and declining over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About Recess
Recess makes functional beverages designed to promote calm rather than stimulation. Its range includes sparkling waters infused with hemp and adaptogens, a Mood line combining magnesium and adaptogens, a magnesium-adaptogen-electrolyte powder, and Zero Proof, a line of alcohol-free craft mocktails. Products come in a variety of flavours and are also sold as samplers and multi-packs for those wanting to try different options.
Recess competitors
The food & drink brands closest to Recess: same kind of product first, then the nearest in size. See every brand in Food & Drink or the full D2C brand rankings.
Freeze-dried meals for camping, hunting and emergency food storage
Subscription boxes of authentic Japanese snacks and candy
Premium tinned seafood including salmon, tuna, sardines and mussels
Refrigerated chocolate and PB&J snack bars made in Montreal
Heirloom corn, masa harina and Mexican kitchen essentials
Recess vs Mountain House
Recess leads on both size and growth: Scale 45.2 against 45.0, and Momentum 48 against 44. See Mountain House's page.
| August 2026 | Recess | Mountain House |
|---|---|---|
| Overall rank | #186 | #188 |
| Food & Drink rank | #5 | #6 |
| Scale (size) | 45.2 | 45.0 |
| Momentum (growth) | 47.6 | 44.3 |
| Branded search | 54 | 42 |
| Site traffic | 28 | 42 |
| Social audience | 55 | 52 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
Recess branded search volume
How often people search for Recess by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is seasonal, peaking in January and July and lowest in November.
Recess' audience, products and channels
Social audience
- Instagram takearecess 163,577
Also on X and Facebook.
Followers as shown on each platform, end of August 2026.
Products
- Products in store97
- New in the last 90 days7
- Typical price34
- Price range13 – 100
From Recess' own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
- Email & SMSKlaviyo
- MerchandisingRebuy
Tools detected on takearecess.com; detection covers common apps and may miss some.
Recess: common questions
What does Recess sell?
Calming sparkling drinks, powders and alcohol-free mocktails with adaptogens. Known for: Recess sparkling water, Mood magnesium drink, Mood Powder, Zero Proof mocktails and flavour samplers.
Where is Recess from?
Recess is based in United States.
Where can you buy Recess?
Recess sells through its own online store and selected retailers. Its online store is at takearecess.com.
Is Recess' revenue growing?
We estimate Recess' revenue is flat year on year (high confidence). Branded search is declining and site traffic is steady year on year, pointing the same way, so confidence is high. Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales.
Who are Recess' competitors?
Recess' closest competitors in the Food & Drink category are Mountain House, Bokksu, Fishwife and Mid-Day Squares.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.3. See the methodology, or report a correction.