VRAI – D2C Ranking & Growth Metrics
Fine jewelry and engagement rings set with VRAI's own created diamonds
Last updated · October 2026 edition · data to end of September 2026 · method v1.3
VRAI is new to the index this month, entering at #154 of 522 overall and #17 of 41 in Beauty. On our estimate its revenue is shrinking year on year (high confidence). Branded search is declining over the past year. Its closest Beauty competitor is Saie (#157).
revenue (est.) Whether we estimate the brand's revenue is growing, flat or shrinking compared with a year earlier, from the online signals most tied to sales: branded search and site traffic, weighted towards the last three months.
It is a direction of travel, not a figure. We can't see prices, conversion, or sales through retailers and Amazon, so confidence is lower for brands that sell mostly through stockists, or when the signals disagree; with low confidence we only call growth or decline on a big move.
How scoring works →Year on year, high confidence. Why
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
How scoring works →How big VRAI is today: #154 of 522 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: declining (50 = flat).
what drives the score Is VRAI's revenue growing?
We estimate VRAI's revenue is shrinking year on year (high confidence). Branded search and site traffic don't contradict each other, so confidence is high.
Estimated from year-on-year changes in branded search and site traffic. A direction of travel, not a revenue figure: we can't see prices, conversion, or retail and Amazon sales. How we estimate it.
How fast is VRAI growing?
VRAI's Momentum score is 37.0, which means it is declining (50 means flat; a brand that doubled would score about 88). Branded search is declining over the past 12 months, and declining sharply over the last three months compared with the same months a year earlier. Site traffic is steady over the same 12 months. Its size score is driven most by social audience, with site traffic relatively weakest.
About VRAI
VRAI makes engagement rings and fine jewelry set with its own created diamonds, cut by its master cutters rather than sourced from outside suppliers. The catalogue runs from ready-to-ship and custom engagement rings to wedding bands, eternity rings, earrings, necklaces, bracelets and men's jewelry, organised into named collections such as Arrow, V Collection, Constellation and Divine Solitaires, alongside collaborations with designers including Petra & Meehan Flannery and Rob & Mariel. Its Tennis Bar lets customers build personalized tennis jewelry piece by piece, and showrooms across North American and European cities offer in-person consultations with diamond experts.
VRAI competitors
The beauty brands closest to VRAI: same kind of product first, then the nearest in size. See every brand in Beauty or the full D2C brand rankings.
Clean makeup with sustainable packaging and a carbon net zero pledge
Skincare treatments for flare-ups like dark spots, eczema and keratosis pilaris
Diapers, training pants, wipes and skincare for babies and toddlers
Nano-hydroxyapatite toothpaste and oral care for adults and kids
Minimalist makeup and skincare essentials for a simplified daily routine
VRAI vs Saie
VRAI leads on both size and growth: Scale 55.1 against 54.4, and Momentum 37 against 34. See Saie's page.
| October 2026 | VRAI | Saie |
|---|---|---|
| Overall rank | #154 | #157 |
| Beauty rank | #17 | #18 |
| Scale (size) | 55.1 | 54.4 |
| Momentum (growth) | 37.0 | 33.7 |
| Branded search | 51 | 49 |
| Site traffic | 50 | 37 |
| Social audience | 66 | 81 |
Scores run 0 to 100. Signal scores show what drives each brand's Scale. The higher value in each row is in bold.
VRAI branded search volume
How often people search for VRAI by name, month by month, indexed so the peak month = 100 (we publish the trend, not raw vendor figures). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
VRAI's audience, products and channels
Social audience
- Instagram vraiofficial 409k
- TikTok vraiofficial 36k
Also on Pinterest and Facebook.
Followers as shown on each platform, collected for the October 2026 edition.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Spain, Canada, the US and Australia.
VRAI: common questions
What does VRAI sell?
Fine jewelry and engagement rings set with VRAI's own created diamonds.
Where is VRAI from?
VRAI is based in United States.
Where can you buy VRAI?
VRAI sells through its own online store and selected retailers. Its online store is at vrai.com.
Is VRAI's revenue growing?
Our estimate is shrinking year on year, with high confidence. It is a direction from online signals, not a sales figure.
Who are VRAI's competitors?
VRAI's closest competitors in the Beauty category are Saie, Topicals, Coterie and Boka.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. October 2026, method v1.3. See the methodology, or report a correction. Want alerts when brands like VRAI move, or the data as an export? See data & alerts.